Global youth Travel Awards 2016
Best Marketing Campaign 2016
STA Travel with #STATRAVELSQUAD campaign with Contiki
STA Travel gave away an entire Contiki coach touring Europe and created the #STATRAVELSQUAD. The #STATRAVELSQUAD winners started in London as 50 strangers, and ended in Barcelona as the ultimate squad.
Contiki July pax volume jumped 108% vs previous year, with revenue up 200% for the month versus previous year. Results included: 75.9K hits to the #STATRAVELSQUAD online competition page – 33.8K hits to the #STATRAVELSQUAD landing page – 17.6K entries to the #STATRAVELSQUAD online competition.