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Investing in experience: Developing Ireland’s three signature experience brands for the youth travel market

Global segmentation research has influenced how Ireland presents itself to consumers. This has led to the development of three signature experience brands for Ireland, informed by Traveler motivations and Ireland’s appeal and natural assets. Learn how Ireland developed these signature travel experiences and how our global segmentation model is influencing experience investment, innovations and service delivery with Industry for the youth market and how this is contributing to our destination’s growth strategy.

Amanda Horan, Fáilte Ireland

16:00-16:30  |  Wednesday, 8 March  |  Hall 4.1