Transformative for travel and ancillary revenue: Global eSIM
Wednesday, 8 March | 13:00 – 13:30 CET | WYSE workshop area, Hall 4.1, Stand 100
Lauren A. Koenig
Chief Marketing Officer
Lauren is a change-agent by nature with deep experience in travel tech and a penchant for disruptive innovation. Born and raised in the American Midwest, she lived in France, Silicon Valley, and NYC, where she most recently founded TWIP—Travel With Interesting People—to address key gaps in travel personalisation. TWIP’s patent-pending technology empowers brands to engage with consumers at a meaningful, highly customised level. TWIP was recipient of the People’s Choice Award at Phocuswright travel tech conference and winner of Lufthansa’s innovation award given to startups igniting industry change. She also led digital (and the occasional tour) at the International Kitchen, an award-winning global culinary tour operator, and has worked on the front lines in the hospitality industry in Chicago and NYC. Lauren left growth consultancy Orchid Black as Brand Director to be the Chief Marketing Officer for CELITECH, an award-winning eSIM solution for travel providers. Great products, smart UI/UX, brand integrity, and most of all, travel technology is where she lives.