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Generator's Carl Michel shares his tips on how to engage millennial travellers

Generator's Carl Michel shares his tips on how to engage millennial travellers

Oct 29, 2014 | Members, Millennial Travellers

With ‘millennials’ very much front of mind for all those involved in the youth travel business, this year’s seminar on how to keep these young consumers close proved an invaluable session for WYSTC delegates. We caught up with Carl Michel, Executive Chairman of...
Generator's Carl Michel shares his tips on how to engage millennial travellers

Airlines shouldn’t count on Millennial travellers to pay for in-flight WiFi

Apr 16, 2014 | Millennial Travellers, Transportation

Airlines are rushing to equip aircraft with WiFi believing passengers will demand connectivity onboard. But who are those customers? More importantly, do they really intend to pay for it? The mention of ‘Millennials’ streams from headline-grabbing service providers...
Generator's Carl Michel shares his tips on how to engage millennial travellers

Millennials' travel quirks and desires

Feb 14, 2014 | Millennial Travellers, Transportation

Hipmunk survey reveals Millennials’ travel habits and what they want from the flight experience Hipmunk has announced the results of a survey it conducted on generational air travel preferences. Polling more than 3,000 travelers, the results revealed that...
Millennials & Social Media: The power of conversations

Millennials & Social Media: The power of conversations

Dec 9, 2013 | Millennial Travellers

Did you know that 7 out of 10 Millennials consult, react to or post about products, brands and companies on social media? Find out all about the power of conversations in part 2 of our infographic series: Millennials & Social Media! Discover which information...
Generator's Carl Michel shares his tips on how to engage millennial travellers

Millennials make hotels rethink how they do loyalty programs

Nov 25, 2013 | Accommodation, Millennial Travellers

Hotels cater to elite members of their loyalty programs because they bring in lots of revenue. But even the elite aren’t overly loyal to a particular brand. With brand loyalty ebbing as the age of the average guest skews younger, winning a hotel booking is...
Generator's Carl Michel shares his tips on how to engage millennial travellers

At what point do you stop being a 'young' traveller?

Nov 5, 2013 | Millennial Travellers, Youth Travel

At what age do you cease to be part of the youth travel market? Twenty-five? Thirty? Forty? Or when you concede defeat? A study on youth travel has made an interesting finding: the age-range of those who consider themselves part of the “youth market” has...
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