Millennial Travellers Archives - Page 18 of 24

The Millennial traveller: Phoning it in

Nov 26, 2015 | Millennial Travellers, Youth Travel

A recent report published by eMarketer has estimated that booking trips via mobile device will be an increasingly popular method for US travellers. Specifically, the report predicts that of those that book online, 51.8% of individuals will do so on their phones,...

Connect with a moving generation – marketing to Millennials

Oct 27, 2015 | Consumer, Millennial Travellers, Youth Travel

The Millennial generation is a population of young adults who have more access to the world than ever before. These consumers between the age of 18 and 34 are not conforming to the digital and physical boundaries set around them instead they are breaking out and...

South Africa's new middle-class millennial travellers a game-changer

Oct 13, 2015 | Country, Millennial Travellers, Youth Travel

Catering to South Africa’s middle-class “millennial” traveller — people aged 18-35 — requires awareness of the nuances of their lives, says Protea Hotels revenue, sales and marketing director Danny Bryer. South Africa’s population is “heavily...

Contiki finds currency fall fails to squash youth travel bug

Sep 21, 2015 | Members, Millennial Travellers, Youth Travel

Younger travellers are unlikely to change their plans to head overseas as a result of the fall in the Australian dollar because of their burning desire to travel, Contiki chief executive Casper Urhammer says. “Young people want to travel and they are quite...

Digital disruption: Travelling Millennials are breaking the pricing rules

Sep 1, 2015 | Consumer, Millennial Travellers, Youth Travel

Agile start-ups, challenger brands and large brands that understand the need to transform are using new technologies to ensure they have the advantage. Consumers of the services and products of these industries are evolving to expect a digital entry point to their...

New Zealand: Backpackers part of South Island accommodation growth

Aug 13, 2015 | Accommodation, Millennial Travellers, Youth Travel

Growth in international visitors helped New Zealands South Island hotels, motels and other accommodation providers show improved guest nights in June, up from the same month a year earlier. However, on a seasonally adjusted basis the number of guests at hotel, motels,...