Travel, as illustrated by visual communication
Photography is currently the go-to asset in the travel industry’s marketing tool kit, but some companies are sketching a fresh approach that is less reliant on professional photography and instead draws on something everyone can do. Drawing: the basis of visual...
Seasonal trends in London hostel performance
By: Kelsey Fenerty LONDON – The accommodations sector is highly seasonal, with school breaks, holidays and weather dictating youth and family travel. London’s hostel industry is no different. But viewing performance seasonally can reveal holistic trends in the data...
How to reach ‘bliss point’ with travel? Start with purpose and people.
Recently BBC Capital put the question on the table as to how many days you should take off work for the optimum holiday or vacation trip. What is the perfect trip length that leaves you with maximum satisfaction and avoiding disappointment? While there are many...
Promoting female professional development: The SANDEMANs NEW Europe case study
Stephanie Taylor-CarrilloChief Partnerships and Communications OfficerSANDEMANs NEW Europe We all know that addressing the gender imbalance across the senior levels of our industry is the right thing to do – it makes sense from both a social and a business performance...