Innovation in Marketing 2014

YHA England and Wales

In 2013 YHA launched the excellent marketing campaign Road Trip and Live More, which included sending an unsigned band around the UK in a YHA camper van to play free impromptu gigs at five of their most iconic hostels. Their campaigns allowed YHA England and Wales to grow their Facebook community by 255% with a social media engagement just shy of 40,000 students and increased like-for-like sales by 235%. Check the winning campaign here and here.