World Nomads, a global leader in travel insurance for adventurous travellers, and Lonely Planet, the world’s leading travel guidance brand have announced the renewal of their long-standing partnership, bringing together two iconic travel brands with a shared mission: helping travellers explore the world more confidently and responsibly.

The partnership aims to support travellers at a critical moment in the trip-planning journey – when inspiration turns into action – by helping them better understand the role travel insurance plays in protecting their adventures.

“Lonely Planet has long been one of the most trusted voices in travel, and we’re proud to be partnering with them again,” says Christina Tunnah, Head of Marketing and Brands for World Nomads. “Travel insurance isn’t just a checkbox; it’s an important part of planning a trip with confidence. By working together, we can help travellers better understand why coverage matters, and help them feel supported at every stage of their journey.”

The two brands are coming together again as travelers navigate an increasingly complex travel landscape with evolving entry requirements to health, safety, and natural disaster risks.

World Nomads and Lonely Planet first partnered in 2005, beginning a 15-year collaboration in which World Nomads served as Lonely Planet’s exclusive global travel insurance partner. The relationship also extended beyond insurance, with Lonely Planet supporting World Nomads’ Travel Scholarships and Footprints initiatives, reinforcing a shared commitment to responsible and sustainable travel.

“Lonely Planet has always been about helping travelers make informed decisions, and partnering again with World Nomads allows us to extend that guidance into an area that’s essential to modern travel planning – understanding how to protect your trip,” said Melissa Killian, Vice President of Partnerships for Lonely Planet.

World Nomads provides flexible travel insurance products to travellers from more than 100 countries, with protection that may cover everything from medical emergencies to adventure activities and unexpected disruptions. With a strong focus on education, storytelling, and responsible travel, the brand continues to support travelers before, during, and after their trips.

The partnership will focus on integrating travel insurance education into the trip-planning experience, helping travellers make more informed decisions as they prepare to explore the world.