Skateboarding taught Joakim Malm valuable lessons as a teenager in Sweden and later as a young adult who travelled to California for its skate, surf and snowboarding culture. The lessons and values are ones he still draws on today as owner and operator of Stockholm Adventures, an urban outdoor activities company offering guided tours in a sustainable manner with Swedish cultural flair. In this episode of Ask Us Anything we talk about what sustainable operations look like for his company, finding like-minded partners in business and why he joined the WYSE community.