Curated Planet, the leading communications platform for tour operators, has officially rebranded to TourOptima. This new name and logo represent a significant milestone for the company, reflecting its commitment to optimizing guest experiences in an expanding global tour market.

A New Identity for a New Era

TourOptima has grown rapidly over the past year, solidifying its position as the market leader in integrating and automating communication flows across various channels including email, WhatsApp, SMS, and travel agencies. The rebranding is part of an extensive effort to align the company’s corporate vision with its innovative software platform, TourOptima.

Enhanced Capabilities for Tour Operators

TourOptima’s platform empowers tour operators to seamlessly connect with guests before, during, and after their tours. Key features include:

• Automated Communications: Confirmations, reminders, pre-trip data collection such as dietary restrictions, waivers, upsells, cross-sells, surveys, and tipping.
• Features for Guides & Coordinators: Ground staff can instantly access assigned guest manifests, make announcements, and reach individuals, without sharing personal phone numbers and with operator-branded communications and oversight.
• Fully-Branded Mobile App: A white-labeled app for enterprise operators offering live chat, vehicle and guide tracking, interactive itineraries, and a comprehensive tour catalog for guests to book future adventures.

Global Reach and Impact

Serving over five million guests annually across tens of thousands of tours on all seven continents and supporting over 80 languages, TourOptima has made a global impact. The platform ensures happy guests, resulting in 5-star reviews, tips for guides, and repeat bookings.

Leadership and Vision

Ben Sann, Founder & CEO of TourOptima, stated, “What excites me most about this rebranding is how the name TourOptima encapsulates our mission of optimizing tour operators’ guest communication, driving every successful guest experience. This new brand perfectly illustrates our relentless focus on eliminating all pain points, from pre-arrival through the guide’s farewell wave. We are constantly incorporating feedback from our clients to fine-tune our features.”

Join the Journey

Tour operators worldwide are invited to explore the enhanced capabilities of TourOptima. Discover how the platform can elevate your guest communication and drive exceptional tour experiences.

For more information, visit TourOptima’s website or contact our team at operations@touroptima.com.