ITB Berlin 2010Berlin, Germany — 10-14 March 2010
Hello Kitty appointed Special Ambassador of the International Year of Sustainable Tourism Development 2017
Sanrio’s best-known character, Hello Kitty will help promote UNWTO’s 2017 “International Year of Sustainable Tourism Development” campaign “Travel. Enjoy. Respect”.
“Travelling opens our minds and our hearts, and lets us see how we are equal.” said Hello Kitty in a video inviting people to “Travel. Enjoy. Respect.” recorded especially for the IY2017.
Hello Kitty will be supporting UNWTO with its advocacy efforts in communicating the messages of the IY2017 to the broadest extent possible, as well as highlighting the role of tourism in achieving the Sustainable Development Goals (SDGs) with a global audience. The video already shown at the Nartia airport, Japan, will also be published on the website and social media channels of the International Year.
The announcement came on the heels of the UNWTO event, ‘Jobs and Inclusive Growth – Partnerships for Sustainable Tourism’, which was held this week in Jamaica. The event was opened by the Prime Minister of Jamaica, H.E. Andrew Michael Holness, and included special addresses from H.E. President Danilo Medina of the Dominican Republic and H.E. Prime Minister Allen Chastanet of Saint Lucia.
The Conference aimed to set a global agenda of partnerships for tourism in view of the 2030 Agenda and advance the contribution of the sector to the Sustainable Development Goals, specially SDG 8 on economic growth and jobs and SDG 17 on partnerships for the Goals.
Source: UNWTO press release, December 2017