wysetc.org
Google releases findings on mobile mindset of gen Z - WYSE Travel Confederation
Google has released findings of their study on GenZ (13-17 year olds) to help marketers better understand this new generation of consumers. GenZ represents a quarter of the U.S. population and $44 billion (USD) in annual purchasing. Google partnered with Ipsos marketing and research specialists to explore this generation’s behaviors, tastes, and wants. The sample […]