The strategic deal will see a focus on generating sales via the agency’s global distribution network in the priority markets of New Zealand, Australia, the UK North America and Asia.
Air New Zealand chief sales and commercial officer Cam Wallace said the airline’s “long-standing” relationship with STA Travel had accelerated over the past 12 months, allowing the global partnership to take shape.
He added: “Air New Zealand is very excited to sign this three-year deal with STA Travel which supports our commitment to building long term strategic partnerships.
“This agreement presents an opportunity to further develop our new markets such as Vietnam, Singapore and Argentina whilst also strengthening existing inbound travel to New Zealand and Australia from key markets like North America, where there is strong demand from the student and youth market.
“In addition to their expertise in the student and youth market, STA Travel’s broader customer segments provide significant opportunity for future growth and we look forward to working together in this venture.”
STA Travel director of global air product John McCoach added: “This new three-year global strategic partnership will add value to our target market of young travellers seeking their next adventure to any of Air New Zealand’s increasing number of destinations.”
A key part of the agreement will be to develop partnerships with tourism boards to deepen connections with the student and youth market.
Source: TTG Media