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Two of Canada’s strongest independent travel brands team up.

Leading small-group adventure tour operator G Adventures and WYSE Travel Confederation member Merit Travel have announced the launch of a new exclusive partnership. Effective 1 September, 2015, G Adventures will be the only small-group adventure travel supplier that Merit Travel will sell.

This marks the first time G Adventures has entered an exclusive agreement with an agency partner in the Canadian market.

Merit Travel Group has been a long-standing, valued partner for well over a decade. We’re excited to take the partnership with one of their biggest brands to a new level and further grow the business together,” says Denise Harper, Director of Sales, Canada, G Adventures.

We see a huge growth opportunity in the adventure travel sector and as a pioneer in the space, we strongly feel that G Adventures can help us further penetrate that market,” says Jason Merrithew, Vice President, Merit Travel Group. “As a fellow independent Canadian company, we share similar business philosophies and there are many synergies between both brands.”

The breadth and variety of G Adventures’ tours will allow us to more effectively cater to the evolving Canadian traveller and their growing demand for culturally-immersive, adventurous experiences. In addition to being an internationally recognized adventure travel leader, G Adventures’ commitment to sustainability and supporting local communities resonates well with Merit’s values,” adds Merrithew.

We have a proven track record and have experienced great success in our other international markets with a similar model. We look forward to building upon the success we’ve already achieved with Merit,” adds Harper.

About G Adventures

G Adventures is an adventure travel pioneer offering the widest selection of affordable small group tours, safaris and expeditions to more than 100 countries on all continents. It was the first adventure travel company to offer 100% guaranteed departures in 2013. Powered by an international team of passionate travellers, the award-winning trips embrace authentic accommodation, exotic cuisine and local transport to put travellers on a first-name basis with the planet’s people, cultures, landscapes and wildlife. The intimate, authentic and sustainable approach to small-group travel introduces travellers to the highlights of a destination while offering the freedom to explore it on their own. Whatever age, interest, ability or budget, G Adventures has a genuine life-changing experience.

About Merit Travel Group

Merit Travel operates under Merit Travel Group, a privately held, owner-managed company. Merit Travel group was established in 1991 by its current shareholders, Michael Merrithew and Louise de Grandpré. Since 1991, Merit Travel Group has grown to become one of the largest independent travel companies in Canada. The Merit Travel brand is comprised of a team of passionate and dedicated Travel Consultants at offices across Canada, delivering authentic travel experiences and specialized in a range of travel styles including: adventure, golf, ski, cruises, hosted groups and leisure vacations.