An impressive 50% of the millennial travellers aged 18 or younger who took part in the survey had attended a festival in the previous year.
The Festivals and the Millennial Traveller report provides a snapshot of millennial traveller festival spending and preferences for a great festival experience, such as cheap food and drink, big performing acts and, believe it or not, clean toilets.
The most favoured locations for a festival were reported to be ‘close to a big city’ or ‘in the mountains’.
Also of note is millennial traveller spending on festivals; as total trip spend rises, so does festival spend. Thirty percent of festivalgoers spent EUR 100 – EUR 200 on a festival while 21% reported spending EUR 200 – EUR 500. The peak age group for spending was 26 – 29, who spent on average EUR 231 on a festival.
Read the Festivals and Millennial Traveller report
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This report is available free of charge to WYSE Travel Confederation members.