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New research: Festivals and the Millennial Traveller

26 May 2015
26 May 2015 -

Festivals reportMore findings from the WYSE Millennial Traveller survey have been published in the new Festivals and Millennial Traveller report.

An impressive 50% of the millennial travellers aged 18 or younger who took part in the survey had attended a festival in the previous year.

The Festivals and the Millennial Traveller report provides a snapshot of millennial traveller festival spending and preferences for a great festival experience, such as cheap food and drink, big performing acts and, believe it or not, clean toilets.

The most favoured locations for a festival were reported to be ‘close to a big city’ or ‘in the mountains’.

Also of note is millennial traveller spending on festivals; as total trip spend rises, so does festival spend. Thirty percent of festivalgoers spent EUR 100 – EUR 200 on a festival while 21% reported spending EUR 200 – EUR 500. The peak age group for spending was 26 – 29, who spent on average EUR 231 on a festival.

Read the Festivals and Millennial Traveller report

Festivals and the Millennial Traveller, a report from the WYSE Millennial Traveller series, is available free of charge to members of WYSE Travel Confederation.

Download Festivals and the Millennial Traveller report today

This report is available free of charge to WYSE Travel Confederation members.


Not a member? Check out the WYSE membership options or purchase a copy for just EUR 24.95.