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New research: Download the Chinese Millennial Traveller report – a unique insight into this growing youth travel demographic

16 April 2015
16 Apr 2015 -
Chinese Millennial Traveller - Final cover (2)

Today marks the launch of WYSE Travel Confederation’s Chinese Millennial Traveller report, which provides a unique insight into the habits, spending, satisfaction levels and travel styles of Chinese travellers born between the early 1980s and 2000s.

Part of the Millennial Traveller report series which surveyed more than 7,600 travellers from over 100 countries, the Chinese Millennial Traveller report looks at the responses from more than 1,600 Chinese young people.

According to UNWTO data, Chinese travellers took an estimated 109 million overseas trips in 2014. In addition, overall expenditure in 2013 reached USD 129 billion making China the world’s largest outbound market.

In order to support youth and student travel industry professionals serving the Chinese tourism market, the Chinese Millennial Traveller report is free to WYSE Travel Confederation members. If you are not a member download our FREE executive summary, or purchase the full report for EUR 99,95.

Chinese millennial traveller behaviour:
  • The average spend for trips outside China was EUR 1,200, more than double the average spend on domestic trips
  • The level of bookings made with a smartphone or tablet are much higher than for youth travellers from other parts of the world
  • 57% use their smartphone four to five times a day, with 39% indicating that they check their phone every five minutes
  • The preferred use of the internet is for social media purposes (69%) and the majority use Chinese-language social networks (66%) over English language social networks (34%)
  • 28% experienced visa difficulties, with the majority of difficulties experienced by travellers to the USA
  • The majority carry debit cards when they travel, but they prefer to pay with cash than with debit card or credit card.

CMT graphic 2

Chinese millennial traveller attitudes:

  • The top two motivations for travel are to increase knowledge and mental relaxation
  • 27% rely on family and friends for travel information
  • Almost half indicated that travel reviews ‘often’ have an effect on their travel decisions
  • 60% use online travel information sources compared to 37% who use offline sources
  • 84% indicated that they enjoy staying in hostels, and those that had reservations about hostels cited safety, lack of personal space and cleanliness as the main reasons why
  • Their top concerns are the economy, social inequality, and education.

Download the Chinese Millennial Traveller report today

This report is available free of charge to WYSE Travel Confederation members.

Request Millennial Traveller report

If you’re not a member, download our FREE executive summary, or purchase the full report for just EUR 99.95.


Visit www.wysetc.org/research to download our full range of reports.