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How much do millennials spend on a trip? What are the most important factors when they book accommodation, flights or a tour? If you’re looking for the answers to these questions and more, join our next webinar:

Title: The millennial traveller – a WYSE research review
Date: Tuesday, 14 April 2015
Time: 17:00 – 18:00 CET
Presenter: Greg Richards, WYSE Travel Confederation

Why is the millennial traveller so important?

Young people are travelling further and more often than ever before, accounting for 227 million of the more than 1.1 billion international tourist arrivals in 2014. In order to capture a snapshot of the behaviours, experiences and attitudes of the millennial traveller, the young yet influential generation of travellers born from the early 80s to 2000, WYSE Travel Confederation designed and conducted the Millennial Traveller survey last year.

During this session…

Join Professor Greg Richards for a review of key findings and highlights from the WYSE Travel Confederation Millennial Traveller report series.

The Millennial Traveller series presents an analysis of responses regarding destinations, travel services, travel motivations, trip characteristics, use of the internet and mobile technology, plus attitudes towards political and socio-economic issues through a number of short reports.


Meet your presenter

Greg is Professor of Leisure Studies at the University of Tilburg and Professor of Events at Breda University of Applied Sciences in the Netherlands. He has worked on projects for the UNWTO, the OECD, numerous national governments, national tourism organisations and municipalities, and he has extensive experience in tourism research and education, with previous posts at London Metropolitan University (UK), Universitat Roviria I Virgili, Tarragona (Spain) and the University of the West of England (Bristol, UK).

Previous session

If you missed the previous webinar, request the recording now:

Title: Multi-channel analytics for online success: Breaking walls between online channels
Presenter: Elena Rodríguez, Internet Advantage

Free for members

WYSE webinars are free for members of WYSE Travel Confederation. Not a member? Consider joining by checking out WYSE membership options. Non-members may join WYSE webinars at a cost of EUR 75 per webinar or EUR 250 for the entire 2015 webinar series. Contact for more information.