We will be releasing the results of our recent analysis of the behaviours and attitudes of millennial travellers during the two-day youth travel programme at this week’s World Travel Market (WTM).
The Millennial Traveller report looks at travel trends amongst 18 – 30 year olds and is based on the results of a survey completed by over 7,600 young travellers from more than 100 countries earlier this year.
The study’s key findings will be presented by our Director General David Chapman at WTM London 2014 during our “Understanding the millennial traveller” session on Wednesday, 5 November at 15:30 (South Gallery 13-14). David will be joined by three panellists: Carl Michel, Executive Chairman at Generator Hostels, John Firth, UK and European Sales Manager at WAYN.com, and Anthony Stone, Global Campaign Manager at STA Travel.
David Chapman said: “As one of the most important events in the travel industry’s annual calendar, WTM is a prime opportunity for us to highlight the opportunities that the youth travel market presents within the global tourism industry. We are delighted to be headlining WTM’s first ever youth tourism programme.
“The millennial generation is growing up in a technologically advanced world where travelling and communication go hand-in-hand and are easier than ever before. By providing insights into the trends these influential travellers are driving, we aim to provide travel professionals with a better understanding of the long-term opportunities they can explore within this unique sector and, ultimately, better cater to the needs and interests of millennial travellers.”
To coincide with the session, WYSE Travel Confederation will be launching its new Millennial Traveller report next week. The report, which will be available free of charge to WYSE Travel Confederation members, will include more detailed information on the survey’s key findings.
WYSE Travel Confederation will also lead a panel discussion during WTM focused on the hostel sector, “The emergence of brands in the hostel sector: opportunity or threat?”, to be held on Tuesday, 4 November at 14:00 (South Gallery 15-16).
Watch this space for details of how to download the report. In the meantime, visit our research section to have a look at our other reports.
Register for WTM London 2014
It’s free to attend WTM London 2014 if you register in advance! Simply visit www.wtmlondon.com to register today.