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One of the highlights of WYSTC 2014 is set to be our wide range of seminars and interactive workshops.

We have teamed up with a host of respected industry experts to provide delegates with invaluable information and the latest research on a range of topics affecting the world of youth and student travel.

Here’s an overview of our latest sessions to be confirmed, which will focus on different aspects for marketing you business:

Creating a successful brand: A good idea allows you to blur


Erik Kessels, Creative Director at KesselsKramer

Erik Kessels believes that we’re living in a new age of story-telling, a time when a brand can tell its tale not only through traditional media, but in whatever form most suits its message.

In the past, KesselsKramer’s stories have included helping to launch

international hotel chain Citizen M, a huge amount of communications for fashion icon Diesel, I Amsterdam, the city marketing for Amsterdam and more than twelve years of notorious advertising for the world’s worst hotel, the Hans Brinker.

Join this session – and one or more of Erik’s workshops – to get up close and personal with the award winning Ted Talker who was elected as the most influential creative of The Netherlands in 2012.




Meta what? The ins and outs of meta-search

Brian Reeves B&W

Brian Reeves, Founder, Avvio

What can hostels do to reduce their over dependence on OTAs? Effective digital marketing with paid search and meta-search is the answer, but how do you do this effectively?

If you would like to know more about this, join Brian Reeves, Founder of Avvio – which pushes the boundaries of hotel booking engine technology to increase revenues for clients – for this insightful session and find out how to use a profit oriented approach to marketing and distribution.



View our full educational programme >>