The World Youth Student and Educational (WYSE) Travel Confederation is pleased to launch its eagerly anticipated FREE* webinar series for 2014.
Throughout this year, industry experts will be sharing their expertise on a range of travel-related topics, including the opportunities and threats posed by travel technology, visa and regulation issues, market research and future trends.
Have you been wondering how to cut through the noise and connect your offering to consumers in a way that resonates and motivates them? Then don’t miss our first webinar:
Title: Show, don’t tell: Social media marketing and selling your programmes
Date: Tuesday, 4 March 2014
Time: 17:00 – 18:00 CET
Presenters: Daniel Noll and Audrey Scott, Uncornered Market
During the hour-long session, social media experts Daniel and Audrey, who are behind one of the world’s top travel blogs, will be exploring how successful social media interaction has the potential to convert customers into brand advocates, to include:
- Harnessing your participants as advocates to promote your programmes via social media
- Why effective storytelling is crucial in differentiating your offering, educating consumers and convincing them to act and purchase
- Specific social media storytelling elements, strategies, platforms, and tools that enable exposure, engagement and brand advocacy
- How to leverage the power of engagement with storytelling agents, including enlisting your customers to help tell and share your story.
*Free for members
Our webinars are free for members of WYSE Travel Confederation and its sector associations, and €75 per person for non-members. Limited space is available so pre-bookings are essential. We’ll send you full details of how to take part in the webinars once you have registered.
Presenter bio: Daniel Noll and Audrey Scott are writers, digital storytellers, speakers and consultants to travel companies and organizations in the areas of sustainable tourism, social media, online marketing and brand storytelling.
They are also the husband-and-wife team behind one of the world’s top travel blogs, UncorneredMarket.com. Together, they have been travelling around the world for more than seven years, telling stories of experiential travel and about destinations’ more personal and human dimensions, often challenging stereotypes and shifting perceptions along the way. After visiting more than 80 countries, they are still going…and still married.
Click here and complete our short form if you would like us to keep you informed about our future webinars.