Did you know that 7 out of 10 Millennials consult, react to or post about products, brands and companies on social media? Find out all about the power of conversations in part 2 of our infographic series: Millennials & Social Media! Discover which information Generation Y consults and shares, which online sources they trust most and the top 7 conversations affecting their purchase behavior.
Millennials are the most marketing-savvy and advertising-critical generation ever. For this generation, social media have become indispensable.
A recent InSites Consulting study learnt us that they even consider social media as their most important channel, because these channels are most up-to-date and also most tailored and targeted, as you choose yourself who to follow and thus what kind of information you want to receive.